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eterna is set to turn 150 and is remembering its tradition of expert shirtmaking. Historical shirt styles, featuring particular cuffs and collars, will be produced using state-of-the-art fabrics. eterna is therefore continuing to demonstrate its specialist shirtmaking skills and masterfully bridging the gap between tradition and modernity. The company’s 150th anniversary will be celebrated in the autumn of 2013 by paying homage to the 1920s and 1930s and the major style theme will be “The Great Gatsby”. This involves celebrating the shirt’s more formal look, coupled at the same time with a high degree of wear comfort.

eterna shirts are also making a sustainability statement, as represented by the use of premium-quality fabrics sourced from countries such as Switzerland and largely European-based top-level manufacturing.